Pegula Sports & Entertainment
Project: Game Calendar, Social Media Graphics, Graphic Posters
Skills: Print, Graphic Design, Photo Editing, Digital Advertising, Digital Art, Branding
•••
I worked as a freelancer and in-house contracted employee at Pegula Sports & Entertainment, an organization that manages professional sports teams such as the Buffalo Bills, Buffalo Sabres, Rochester Knighthawks, and Rochester Amerks. My role involved supporting the design of travel itineraries, game calendars, social media graphics, and sponsored digital ads while adhering to brand guidelines and technical specs. I was also responsible for production work, which included modifying designs, layouts, and graphics for print, web, and social media.
Buffalo Bills Graphic Murals
Project: Graphic Mural
Skills: Photo Editing, Digital Art, Print, Environmental Design
•••
In collaboration with Pegula Sports & Entertainment, a series of Buffalo Bills graphic murals were created to ultimately be displayed inside the football stadium walls. Creative direction from the PSE team was followed, along with tediously siloing and stylistically matching each of the 7 featured individuals.
In the development stage of this project, one notorious fan, Pancho Billa, passed away. To be a Bills fan is an integral part of the Buffalo community. It was decided that Pancho would be honored alongside Buffalo Bills players to commemorate his dedication to the team. See the video below from a special ceremony celebrating Pancho, and get a sense of the final installed creative imagery. *Note that a last-minute update included Pancho’s real name, Ezra Castro.