Michelle Bernhardt

UB Center for the Arts

Project: Event Posters, Flyers, Magazine, Hanging Banners
Skills: Digital Advertising, Print Advertising, Marketing, Branding, Environmental Design, Editorial Design, Photo Editing, Digital Art

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The University at Buffalo Center for the Arts is where UB’s art departments produce performances and unique exhibitions. It also welcomes renowned artists and performers worldwide, with their stages seeing hundreds of artists for more than two decades, including Jon Batiste, Diana Krall, David Byrne, and Bonnie Raitt.

My time as a Marketing Associate for UB Center for the Arts revolved around designing promotional materials, including posters, flyers, brochures, social media graphics, and print ads for upcoming events.

Event Posters

Event posters were displayed in cases. I developed a template so event info and logos would line up along the bottom, producing a seamless presentation along the atrium walls.

Atrium Banners

Atrium Banners became a design priority while the event space underwent major reconstruction. Color-coded banners marked a different area of the atrium. The design was inspired by the lines of the scaffolding, which added to lines already in the atrium's structure.

The Center Magazine

Every fall and spring, a magazine is produced to showcase upcoming performances. The magazine is sent out to thousands of subscribers and is also available at The Center's box office for patrons to peruse while purchasing tickets for events.

Event Flyers

Event flyers were distributed around campus to increase student engagement with UBCFA performances.